Marketing

A Premium Brand Can Still Sound Cheap
A Premium Brand Can Still Sound Cheap
A brand can have beautiful packaging, expensive photography, a polished website, and prices that clearly place it in the premium category. Then the email says: HURRY!!! LAST CHANCE TO SAVE... Read more...
Your Store May Not Have a Sales Problem
Your Store May Not Have a Sales Problem
Low sales don’t always mean the website is broken. Your conversion rate may already be healthy and the store may simply need more of the right traffic.   Read more...
The Difference Between Attention and Desire
The Difference Between Attention and Desire
People can like the product, save the post, and still never buy. The missing piece is usually the reason they should care beyond the photo. Read more...