Brand
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MAKE YOUR BUSINESS LOOK LIKE THE BUSINESS YOU’R...
Your business can be growing while the way you present it is still stuck at the beginning. Your website, packaging, photos, and customer experience shape how people see you before...
MAKE YOUR BUSINESS LOOK LIKE THE BUSINESS YOU’R...
Your business can be growing while the way you present it is still stuck at the beginning. Your website, packaging, photos, and customer experience shape how people see you before...
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How to Create a Brand World Without Making It F...
You can usually tell when a brand has a world around it. The product seems to belong to a particular type of room, person, routine, and way of living. The...
How to Create a Brand World Without Making It F...
You can usually tell when a brand has a world around it. The product seems to belong to a particular type of room, person, routine, and way of living. The...
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Your Mobile Website Is the Version of the Brand...
Design for the phone first, then build out the desktop version.
Your Mobile Website Is the Version of the Brand...
Design for the phone first, then build out the desktop version.
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The Details Making Your Brand Feel Unfinished
The business may have grown, but the branding can still look like it belongs to the first year. These are the details that usually make it feel pieced together.
The Details Making Your Brand Feel Unfinished
The business may have grown, but the branding can still look like it belongs to the first year. These are the details that usually make it feel pieced together.
Business
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IF YOU TREAT YOUR BUSINESS LIKE A HOBBY, EXPECT...
If you want your business to pay you like a job, you have to stop treating it like something you work on whenever you feel like it. Hobby hours tend...
IF YOU TREAT YOUR BUSINESS LIKE A HOBBY, EXPECT...
If you want your business to pay you like a job, you have to stop treating it like something you work on whenever you feel like it. Hobby hours tend...
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Your Next Revenue Stream May Already Be Inside ...
Business During my six years of running an agency, I’ve worked with florists, aestheticians, salon owners, treat makers, candle makers, and plenty of other founders who started with one product...
Your Next Revenue Stream May Already Be Inside ...
Business During my six years of running an agency, I’ve worked with florists, aestheticians, salon owners, treat makers, candle makers, and plenty of other founders who started with one product...
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How to Handle a Bad Review Without Making It Worse
A bad review isn’t only about what went wrong. It’s also a public test of how your business responds, whether you care, and how hard you’ll work to make the...
How to Handle a Bad Review Without Making It Worse
A bad review isn’t only about what went wrong. It’s also a public test of how your business responds, whether you care, and how hard you’ll work to make the...
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The Dashboard That Keeps Your Social Media Toge...
One dashboard for planning, scheduling, analytics, messages, website traffic, and the rest of your social presence.
The Dashboard That Keeps Your Social Media Toge...
One dashboard for planning, scheduling, analytics, messages, website traffic, and the rest of your social presence.
Content
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SHE WASN’T LOOKING FOR YOUR BUSINESS
Most people scrolling weren’t looking for your business, so your content has to give them a reason to care before you ask them to buy. The brands that do this...
SHE WASN’T LOOKING FOR YOUR BUSINESS
Most people scrolling weren’t looking for your business, so your content has to give them a reason to care before you ask them to buy. The brands that do this...
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Your Educational Content Might Be Teaching the ...
Educational content can bring thousands of views and still attract the wrong audience. If you’re teaching people how to start your business instead of helping customers buy from it, the...
Your Educational Content Might Be Teaching the ...
Educational content can bring thousands of views and still attract the wrong audience. If you’re teaching people how to start your business instead of helping customers buy from it, the...
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Your AI-Written Captions Sound Like Everyone El...
AI can only write from the information you give it. If the prompt is generic, the content probably will be too.
Your AI-Written Captions Sound Like Everyone El...
AI can only write from the information you give it. If the prompt is generic, the content probably will be too.
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What Your Audience Is Still Trying to Understand
Your content might look finished while still leaving people with questions. Here’s how to spot what customers are still trying to figure out.
What Your Audience Is Still Trying to Understand
Your content might look finished while still leaving people with questions. Here’s how to spot what customers are still trying to figure out.
Marketing
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THE INVESTMENT ISN’T FOR YOU
Your website, emails, and marketing aren’t really investments in yourself. They’re investments in making it easier for your customers to find you, trust you, and buy from you. You just...
THE INVESTMENT ISN’T FOR YOU
Your website, emails, and marketing aren’t really investments in yourself. They’re investments in making it easier for your customers to find you, trust you, and buy from you. You just...
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A Premium Brand Can Still Sound Cheap
A brand can have beautiful packaging, expensive photography, a polished website, and prices that clearly place it in the premium category. Then the email says: HURRY!!! LAST CHANCE TO SAVE...
A Premium Brand Can Still Sound Cheap
A brand can have beautiful packaging, expensive photography, a polished website, and prices that clearly place it in the premium category. Then the email says: HURRY!!! LAST CHANCE TO SAVE...
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Your Store May Not Have a Sales Problem
Low sales don’t always mean the website is broken. Your conversion rate may already be healthy and the store may simply need more of the right traffic.
Your Store May Not Have a Sales Problem
Low sales don’t always mean the website is broken. Your conversion rate may already be healthy and the store may simply need more of the right traffic.
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The Difference Between Attention and Desire
People can like the product, save the post, and still never buy. The missing piece is usually the reason they should care beyond the photo.
The Difference Between Attention and Desire
People can like the product, save the post, and still never buy. The missing piece is usually the reason they should care beyond the photo.
