Brand
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How to Create a Brand World Without Making It F...
You can usually tell when a brand has a world around it. The product seems to belong to a particular type of room, person, routine, and way of living. The...
How to Create a Brand World Without Making It F...
You can usually tell when a brand has a world around it. The product seems to belong to a particular type of room, person, routine, and way of living. The...
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Your Mobile Website Is the Version of the Brand...
Design for the phone first, then build out the desktop version.
Your Mobile Website Is the Version of the Brand...
Design for the phone first, then build out the desktop version.
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The Details Making Your Brand Feel Unfinished
The business may have grown, but the branding can still look like it belongs to the first year. These are the details that usually make it feel pieced together.
The Details Making Your Brand Feel Unfinished
The business may have grown, but the branding can still look like it belongs to the first year. These are the details that usually make it feel pieced together.
Business
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Your Next Revenue Stream May Already Be Inside ...
Business During my six years of running an agency, I’ve worked with florists, aestheticians, salon owners, treat makers, candle makers, and plenty of other founders who started with one product...
Your Next Revenue Stream May Already Be Inside ...
Business During my six years of running an agency, I’ve worked with florists, aestheticians, salon owners, treat makers, candle makers, and plenty of other founders who started with one product...
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How to Handle a Bad Review Without Making It Worse
A bad review isn’t only about what went wrong. It’s also a public test of how your business responds, whether you care, and how hard you’ll work to make the...
How to Handle a Bad Review Without Making It Worse
A bad review isn’t only about what went wrong. It’s also a public test of how your business responds, whether you care, and how hard you’ll work to make the...
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The Dashboard That Keeps Your Social Media Toge...
One dashboard for planning, scheduling, analytics, messages, website traffic, and the rest of your social presence.
The Dashboard That Keeps Your Social Media Toge...
One dashboard for planning, scheduling, analytics, messages, website traffic, and the rest of your social presence.
Content
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Your Educational Content Might Be Teaching the ...
Educational content can bring thousands of views and still attract the wrong audience. If you’re teaching people how to start your business instead of helping customers buy from it, the...
Your Educational Content Might Be Teaching the ...
Educational content can bring thousands of views and still attract the wrong audience. If you’re teaching people how to start your business instead of helping customers buy from it, the...
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Your AI-Written Captions Sound Like Everyone El...
AI can only write from the information you give it. If the prompt is generic, the content probably will be too.
Your AI-Written Captions Sound Like Everyone El...
AI can only write from the information you give it. If the prompt is generic, the content probably will be too.
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What Your Audience Is Still Trying to Understand
Your content might look finished while still leaving people with questions. Here’s how to spot what customers are still trying to figure out.
What Your Audience Is Still Trying to Understand
Your content might look finished while still leaving people with questions. Here’s how to spot what customers are still trying to figure out.
Marketing
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A Premium Brand Can Still Sound Cheap
A brand can have beautiful packaging, expensive photography, a polished website, and prices that clearly place it in the premium category. Then the email says: HURRY!!! LAST CHANCE TO SAVE...
A Premium Brand Can Still Sound Cheap
A brand can have beautiful packaging, expensive photography, a polished website, and prices that clearly place it in the premium category. Then the email says: HURRY!!! LAST CHANCE TO SAVE...
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Your Store May Not Have a Sales Problem
Low sales don’t always mean the website is broken. Your conversion rate may already be healthy and the store may simply need more of the right traffic.
Your Store May Not Have a Sales Problem
Low sales don’t always mean the website is broken. Your conversion rate may already be healthy and the store may simply need more of the right traffic.
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The Difference Between Attention and Desire
People can like the product, save the post, and still never buy. The missing piece is usually the reason they should care beyond the photo.
The Difference Between Attention and Desire
People can like the product, save the post, and still never buy. The missing piece is usually the reason they should care beyond the photo.
